How retail execution evolved to drive brand growth
Part 2 of our ‘90 years of Finding a Better Way ‘ series: Exploring how retail execution evolved into shopper experiences.
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What Today's Brands Can Learn From the Pioneers of Field Sales
Part 1 of our ‘90 years of Finding a Better Way” series: Exploring how field sales transformed retailer relationships. Influence the influencers Long before social media…
Unlocking Value Amidst Inflation: CPM's Liquid Approach™ for Growth
How to protect margins without compromising growth Are we in the calm before the storm? CPMs first half performance has been strong, but clients are indicating…
From Strategy to Shelf (and back): The Evolving Role of Retail Stores
From Strategy to Shelf (and back again…) Today, in-store is no longer just the final step in the shopper journey. It is the moment where digitally…
Data Privacy: Essential protection in a digital world.
This Data Privacy Day, CPM reaffirms a commitment that underpins everything we do: privacy and data protection are not compliance obligations; they are core to who…
Mastering Multi-Country Sales and Customer Experience
How a centralised approach, local expertise and advanced technology can unlock growth The complexities of multi-country campaign management Managing Sales and Customer Experience (CX) campaigns across…
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